Now coaching · Oakland, CA

Swim like

you mean it

Private and small‑group swim coaching for beginners, returning adults, triathletes, and elite pool athletes. Fourteen years on deck. One obsession.

Watch reel

Get in touch

USMS Level-3

certified coach

200+

Athletes coached

As featured in

200 triathlon
Slowtwitch
Swimmer Magazine
Outside

200 triathlon
Slowtwitch
Swimmer Magazine
Outside

01 · About

Fourteen years on deck. One obsession: cleaner water.

I coach swimmers who want their stroke to feel obvious. Former NCAA Div‑I captain, USMS Level‑3 certified, and currently head coach at Laurel Masters. I work with beginners, returning adults, triathletes, and elite pool athletes — the medium changes, the principles don't.

14 yrs

coaching on deck

200+

Athletes coached

More about me

Lucy Smith - main coach

Lucy Smith - swim coach

02 · Programs

Four entry points.
One coach.

See all programs

Every program runs in 8‑week blocks. You'll swim 2–4 times per week with written sessions, video review, and direct text access to me.

Foundations

Learn-to-Swim

Ages 5+ · Absolute beginners

Water confidence, breath control, and first strokes. Small-group, same instructor every week.

Explore program

Foundations

Learn-to-Swim

Ages 5+ · Absolute beginners

Water confidence, breath control, and first strokes. Small-group, same instructor every week.

Explore program

Stroke work

Adult Technique

Returning swimmers · Fitness

Rebuild freestyle from the ground up. Stroke analysis, drill progressions, and pacing you'll actually use.

Explore program

Stroke work

Adult Technique

Returning swimmers · Fitness

Rebuild freestyle from the ground up. Stroke analysis, drill progressions, and pacing you'll actually use.

Explore program

Endurance

Triathlon Swim

Sprint → Ironman

Open-water sighting, pack swimming, wetsuit stroke adjustments, and race-day pacing. Weekly swim+run bricks.

Explore program

Endurance

Triathlon Swim

Sprint → Ironman

Open-water sighting, pack swimming, wetsuit stroke adjustments, and race-day pacing. Weekly swim+run bricks.

Explore program

Performance

Elite Pool

Competitive · Masters

Periodized training built around your meet calendar. Race analysis, turn work, and mental rehearsal.

Explore program

Performance

Elite Pool

Competitive · Masters

Periodized training built around your meet calendar. Race analysis, turn work, and mental rehearsal.

Explore program

03 · Results

Times drop.
Distances grow.

Priya Nair

IM 70.3 Cascais

-4:12

First sub-35 swim split

Jordan Okafor

USMS Nationals 200 Fly

2:08.91

Top-8 finisher, 35-39

Leah Morgan

Beginner → 1 mile

12 wks

From non-swimmer to open-water mile

Theo Arakawa

HS State Champs 100 Free

46.03

Committed to D1 program

Marcus Bell

Ironman Lake Placid

1:02:14

PR by 9 minutes, age-group 4th

Priya Nair

IM 70.3 Cascais

First sub-35 swim split

Jordan Okafor

USMS Nationals 200 Fly

Top-8 finisher, 35-39

Leah Morgan

Beginner → 1 mile

From non-swimmer to open-water mile

Theo Arakawa

HS State Champs 100 Free

Committed to D1 program

04 · In their words

"Mara rebuilt my freestyle in six sessions. I've been swimming for thirty years and nobody ever explained the catch to me like this."

Daniel H.

Adult Technique · 2 yrs

"My daughter went from scared of the deep end to swimming 200s. Mara just… sees kids."

Adaeze O.

Learn-to-Swim parent

"I PR'd the Ironman swim by nine minutes. We worked on sighting for exactly one session and it paid back forever."

Marcus B.

Triathlon · 3 yrs

01 / 03

04 · In their words

"Mara rebuilt my freestyle in six sessions. I've been swimming for thirty years and nobody ever explained the catch to me like this."

Daniel H.

Adult Technique · 2 yrs

"My daughter went from scared of the deep end to swimming 200s. Mara just… sees kids."

Adaeze O.

Learn-to-Swim parent

"I PR'd the Ironman swim by nine minutes. We worked on sighting for exactly one session and it paid back forever."

Marcus B.

Triathlon · 3 yrs

01 / 03

04 · In their words

"Mara rebuilt my freestyle in six sessions. I've been swimming for thirty years and nobody ever explained the catch to me like this."

Daniel H.

Adult Technique · 2 yrs

"My daughter went from scared of the deep end to swimming 200s. Mara just… sees kids."

Adaeze O.

Learn-to-Swim parent

"I PR'd the Ironman swim by nine minutes. We worked on sighting for exactly one session and it paid back forever."

Marcus B.

Triathlon · 3 yrs

01 / 03

05 · Pricing

Pay for coaching,
not for the pool.

Drop-in

$60

/session

Single 60-min session. Technique or fitness.

One-on-one or small group

Written session notes

Video analysis on request

Pay as you go

Book a session

8-Week Block

$420

/week

Most swimmers. Structured progression with accountability.

8 coached sessions

Personal training plan (PDF)

Unlimited text access

Video review every 2 weeks

Progress benchmark test

Most chosen

Season

$1,480

/season

Race-calendar athletes & serious swimmers.

16 coached sessions

Weekly written programming

Bi-weekly video review

Race-day strategy call

Dryland programming

Priority scheduling

06 · Weekly schedule

Find a lane.

Reserve a spot

day

Time

Session

Spots

Mon

06:00

Masters · Lanes 3-5

Mon

17:30

Adult Technique

Tue

06:00

Triathlon Swim

Full

Wed

06:00

Masters · Lanes 3-5

Thu

16:00

Learn-to-Swim (Kids)

Fri

17:30

Elite Pool

07 · Gallery

Water, all year.

Check us on Instagram

Female swim coach standing poolside with clipboard, observing swimmers during a training session

Single swimmer doing freestyle stroke in an outdoor pool, splash frozen in motion

Coach's hand holding a stopwatch at the edge of an outdoor pool

Single swimmer sprinting through an outdoor competition pool lane, sun reflecting on water, palm trees in background

One swimmer doing freestyle in an indoor pool, dynamic water splash, motion blur

08 · Movie

How we coach.

Coaching reel · 2:14

09 · Journal

Notes from the deck.

All writing

Technique

min

May 2

The catch isn't a pull — it's an anchor.

Read

Training

min

May 2

How to structure an 8-week build for a half-Ironman swim.

Read

Mindset

min

May 2

Why I make every swimmer count strokes on length one.

Read

Technique

min

May 2

The catch isn't a pull — it's an anchor.

Read

Training

min

May 2

How to structure an 8-week build for a half-Ironman swim.

Read

10 · FAQ

Ask the coach.

Can't find your question? Shoot me an email — example@example.com

I haven't swum since high school. Is that okay?

Do I need to be a member of the pool?

Can we do stroke analysis underwater?

Do you coach open-water athletes in the winter?

What if I need to reschedule?

Do you offer team or corporate workshops?

10 · FAQ

Ask the coach.

Can't find your question? Shoot me an email — example@example.com

I haven't swum since high school. Is that okay?

Do I need to be a member of the pool?

Can we do stroke analysis underwater?

Do you coach open-water athletes in the winter?

What if I need to reschedule?

Do you offer team or corporate workshops?

10 · FAQ

Ask the coach.

Can't find your question? Shoot me an email — example@example.com

I haven't swum since high school. Is that okay?

Do I need to be a member of the pool?

Can we do stroke analysis underwater?

Do you coach open-water athletes in the winter?

What if I need to reschedule?

Do you offer team or corporate workshops?

Book a consult

Better swimming starts with one session.

Tell me where you are and where you want to be. I'll tell you if I can help, and if I can't — who can.

Get in touch

Usually replies within 24 hours

Fourteen years on deck. One obsession: cleaner water.

Four entry points.One coach.

Learn-to-Swim

Learn-to-Swim

Adult Technique

Adult Technique

Triathlon Swim

Triathlon Swim

Elite Pool

Elite Pool

Times drop.Distances grow.

Priya Nair

Jordan Okafor

Leah Morgan

Theo Arakawa

Marcus Bell

Priya Nair

Jordan Okafor

Leah Morgan

Theo Arakawa

Pay for coaching,not for the pool.

Find a lane.

06:00

17:30

06:00

06:00

16:00

17:30

Water, all year.

How we coach.

Notes from the deck.

The catch isn't a pull — it's an anchor.

How to structure an 8-week build for a half-Ironman swim.

Why I make every swimmer count strokes on length one.

The catch isn't a pull — it's an anchor.

How to structure an 8-week build for a half-Ironman swim.

Ask the coach.

I haven't swum since high school. Is that okay?

Do I need to be a member of the pool?

Can we do stroke analysis underwater?

Do you coach open-water athletes in the winter?

What if I need to reschedule?

Do you offer team or corporate workshops?

Ask the coach.

I haven't swum since high school. Is that okay?

Do I need to be a member of the pool?

Can we do stroke analysis underwater?

Do you coach open-water athletes in the winter?

What if I need to reschedule?

Do you offer team or corporate workshops?

Ask the coach.

I haven't swum since high school. Is that okay?

Do I need to be a member of the pool?

Can we do stroke analysis underwater?

Do you coach open-water athletes in the winter?

What if I need to reschedule?

Do you offer team or corporate workshops?

Better swimming starts with one session.

Four entry points.
One coach.

Times drop.
Distances grow.

Pay for coaching,
not for the pool.